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DANIEL SMITH is the Innovative Manufacturer of Beautiful Watercolors for Artists Worldwide, and makes the largest range of watercolors of any manufacturer, more than 240 colors. 240+ color collection includes the exciting PrimaTek watercolors made from minerals(like Amethyst) &other colors (like Moonglow) & Luminescent Watercolors which allow artists to capture the luminescent colors that regular watercolors cannot capture! Alizarin Crimson is the oldest synthetic deep red-crimson pigment.It is a lake pigment which when applied in strength& kept from the direct sunlight will last for many decades.